P+P was approached by the UK based start-up Infinite Arcade to help them create their Brand DNA and visual expression from scratch for their gaming platform where 200 millions players compete against each other as of today. The experienced team, with 50 people was about to launch the first product. This was the perfect time to define a cohesive purpose and a powerful visual and verbal expression.

Services: Brand Design, Brand Strategy, Brand Architecture, Visual Identity, Motion Identity, User Experience Design, User Interface Design